Chatbot

The evolution of artificial intelligence is now in full swing and chatbots are only a faint splash on a huge wave of progress. Today the number of users of messaging apps like WhatsApp, Slack, Skype and their analogs is skyrocketing, Facebook Messenger alone has more than 1.2 billion monthly users. With the spread of messengers, virtual chatterbots that imitate human conversations for solving various tasks are becoming increasingly in demand.

Online chatbots save time and efforts by automating customer support. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human. However, the opportunites provided by chatbot systems go far beyond giving responses to customers’ inquiries. There is no wonder that size of the chatbot market is growing exponentially.

Why your Business need Chatbots?

1. To scale up your operations.
2. You get a lot of queries from your customers.
3. You have a range of nearly identical products or services.
4. You are selling to the millennials.
5. You are actively marketing content through online channels.
6. You are looking for an interactive marketing platform.
7. You need to drive up organizational efficiency.
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Artificial Intelligence Marketing (AIM)

Artificial intelligence marketing (AIM) is a form of marketing leveraging artificial intelligence concept and model such as machine learning and Bayesian Network to achieve marketing goals. The main difference resides in the reasoning part which suggests it is performed by computer and algorithm instead of human.

Artificial intelligence marketing principle is based on the perception-reasoning-action cycle you find in cognitive science. In marketing context this cycle is adapted to form the collect, reason and act cycle.

Why your Business need Artificial intelligence Marketing?

The big question I couldn’t get out of my mind was: Could my company automate and scale our content marketing activities using marketing AI to create greater value for our clients and efficiency for our business?
Artificial intelligence allows your email marketing software to collect information about your subscribers.
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